Built on Real Experience

We started Canvas Signal Autumn because we saw too many businesses struggling with SEO agencies that overpromised and underdelivered. Back in 2019, our founder was working with a small Singaporean manufacturer who'd been burned by three different agencies in two years.

Each one promised first-page rankings within weeks. None delivered anything but monthly reports filled with jargon.

That experience shaped everything we do now. We focus on what actually moves the needle for businesses in Singapore and the region—not vanity metrics or flashy presentations.

Team collaboration session at Canvas Signal Autumn office

The Problem We Actually Solve

Most SEO agencies in Singapore operate on a template model. They run the same audit, implement the same fixes, and send the same reports to every client. Works fine if you're a generic e-commerce store. Falls apart if you're a B2B service provider, a local retailer, or anything with nuance.

We built Canvas Signal Autumn differently. Each client gets a strategy based on their actual business model, their competition, and their resources. Sometimes that means focusing on technical SEO. Other times it's all about content. Occasionally, we tell potential clients they don't need SEO at all—they need to fix their conversion funnel first.

Not the typical sales pitch, but it's honest work.

Our Approach in Practice

We had a client in the logistics sector who'd been spending S$3,000 monthly on content creation with zero results. After reviewing their analytics, we found their technical SEO was broken—search engines couldn't even crawl half their pages properly.

We paused content work, fixed the technical issues over three weeks, and their organic traffic doubled without publishing a single new article.

What We're Actually Good At

SEO covers a lot of ground. We focus on the areas where we've seen the most consistent results for businesses operating in competitive Singapore markets.

Technical Foundation

Site speed optimization, mobile responsiveness, structured data implementation. The unglamorous stuff that search engines care about before they even look at your content.

Local Market Understanding

Singapore's search landscape has quirks. We understand how bilingual searches work, how to optimize for regional queries, and what actually matters for local pack rankings.

Content Strategy

Not just "write more blogs." We map content to actual search intent, identify gaps your competitors miss, and create material that answers real questions your potential customers are asking.

Link Building Reality

No PBNs, no sketchy directories. We focus on earning links through partnerships, industry contributions, and creating resources people actually want to reference.

Analytics Interpretation

We translate data into decisions. What pages are underperforming and why. Where traffic is coming from. Which keywords are worth pursuing versus which are time-wasters.

Competitive Analysis

Understanding what your competitors are doing right—and more importantly, where they're vulnerable. Finding the opportunities they've overlooked.

SEO strategy planning session with analytics dashboard

How We Work

Proper Discovery

We spend the first two weeks just understanding your business. Who your customers are, how they search, what your competitors are doing. No cookie-cutter audits.

Prioritized Roadmap

We identify what will move the needle fastest. Sometimes that's fixing broken pages. Other times it's creating specific content. We rank everything by potential impact versus effort required.

Transparent Implementation

You get access to our project management board. See exactly what we're working on, why we're doing it, and what results we're tracking. No mysterious "SEO work" line items.

Regular Recalibration

Monthly reviews where we look at what's working and what isn't. SEO strategies need adjustment based on results and market changes. We adapt rather than sticking to outdated plans.

Who's Behind This

Small team, intentionally. We keep things lean so every client gets direct access to people who actually do the work—not account managers reading from scripts.

Anouk Vermeulen

Head of SEO Strategy

Anouk spent seven years at a regional digital agency before joining us in early 2021. She's the one who actually reads Google's technical documentation instead of just skimming SEO blogs.

She specializes in technical audits and has a particular talent for diagnosing why sites aren't ranking when everything looks fine on the surface. Former clients include a Singaporean fintech startup that went from page 3 to consistent top-five rankings in their category.

Outside work, she's usually hiking Bukit Timah or trying new coffee spots around Tiong Bahru.

Honesty Over Sales Targets

We turn down clients when we don't think we can help them. Our business model depends on results and referrals, not high-pressure sales tactics.

Education Included

We explain what we're doing and why. Some agencies prefer keeping clients in the dark. We'd rather you understand SEO well enough to make informed decisions.

Local First

We focus on Singapore and regional markets because we understand them. We know the search patterns, the competition, the cultural nuances that affect how people search.

Long-Term Thinking

SEO takes time. Anyone promising quick wins is either lying or using tactics that'll backfire. We build sustainable strategies that compound over months and years.

Team reviewing client analytics and performance metrics

What You Can Expect

Working with us means getting a partner who's invested in your actual success, not just maintaining a retainer. We measure our performance by whether your organic traffic converts into business outcomes.

That means sometimes we recommend things that don't directly benefit us—like telling a client their PPC budget would be better spent than SEO for the next quarter, or suggesting they fix their website's user experience before worrying about rankings.

Direct communication with the people doing the work

Monthly strategy reviews with actionable recommendations

Full transparency on what we're doing and why

Realistic timelines based on your market and resources

Want to Talk Strategy?

We offer free 30-minute consultations where we review your current SEO situation and give you honest feedback—whether or not you end up working with us. No sales pressure, just straightforward assessment.

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